Its tough. Everybody wants market specific experience. The more technical or niche your expertise is, the more difficult it becomes to make a lateral move or advanced move. I left a company after 30 years with international experience in sales, management, product management, and marketing positions within that company and wanted to leave the industry. Even with demonstrable skill sets and solid performance records, it was difficult to find companies willing to consider a candidate outside of their specific industry/market. I did have several offers during a year of searching that were good, just not in the location I wanted to live. In the end took a great position with a competitor in the same industry/market.
I would say develop a broad range of skills, document your achievements within the positions you hold and have patienec when you explore other avenues.